retail

Bolla Wine Co. // Reimagining Shelf Presence Through Design

Two bottles of Bolla wine, one white and one red, with labels featuring watercolor graphics of Italy, and two wine labels beside them. The white wine is a Pinot Grigio from 2017, and the red wine is a Chianti from 2016.

Four Wings partnered with Bolla Wine Company to lead a label exploration that merged tradition with contemporary taste. With a focus on designing for retail impact, we developed a suite of visual concepts that elevated the brand’s story while resonating with a broad grocery store audience. From bold typography to fresh color palettes and iconography, each direction was built to push the brand beyond expectations and into a space that feels both authentic and modern.

Two bottles of wine with labels, one red and one white, and two illustrated wine labels featuring leaves and berries.
Two bottles of BOLLA wine, one red and one white, with matching labels featuring images of berries, butterflies, and herbs, and two corresponding wine labels placed next to the bottles.
Two bottles of wine, one red and one white, alongside their respective labels with abstract brushstroke artwork, on a white background.
Two wine bottles, one red and one white, with labels featuring illustrations of cherry and lemon branches, and matching packaging. 
Ready to take off?

Reach out, share your vision, and let’s chart the course to success together!

Contact Us »