Blank Dental Group // Blending Art, Skill & Excellence

Previously known as Advanced Dentistry, our work started with the renaming of this Ohio-based dental practice to Blank Dental Group. Under its new name, the brand was able to not only stand out among other practices but speak to its breadth of service and, with four locations and counting—its regional presence. Considering the messaging and design of other local practices, we identified the whitespace for Blank Dental Group to express their difference: attention to technology, patient-centered care, and dedication to industry change. We developed a new brand look and feel, website design and development as well as ongoing multi-channel marketing strategy, including direct mail, email, social, SEM/SEO, and PPC campaigns for initial increased brand awareness to evolve into conversion-driven efforts.